Computer Science Colloquium: Embedded Analytics driving Business Insight and Action

Speaker

Bill O'Connell
IBM

Abstract

This talk will discuss the current market directions that have been changing the more traditional way we have looked at information management -- specifically Data Warehousing. This directional change has been what the industry has been calling Active Data Warehousing and/or Dynamic Data Warehousing. In these cases, business analytics in the warehouse (such as predictive analytics for customer lifetime value) are being embedded directly into operational business processes as well as interactive mash-ups using Web 2.0 technology. This drives operational system behavior on warehouses. Moreover, we are now faced with such uses as customer care (e.g., dealing with customer churn in Telco) which has driven the integration of such technologies as Natural Language and Text Analytics deeply integrated in the database warehouse platform as well.

 

This talk will highlight the fact that various industries (such as Financial Systems Services, Retail, Telco, et al) are now driving the integration of more traditional Business Process Management (BPM) and Corporate Performance Management (CPM). This has also been another driver for changing the face of analytics around the warehouse. In fact, this last topic has pushed industry analysts (e..g., Gartner and Forrester) to now discuss and define Enterprise Information Architecture and Information Fabrics, respectively. These are being used to build out these integrated enterprise architectures.

In discussing these topics, this talk will discuss what IBM Information Management is doing around these trends -- specifically around data warehousing.

Bio Sketch

Bill O'Connell is a Distinguished Engineer and Data Warehousing (DW) Chief Technical Officer for IBM Information Management. Bill is responsible for the DW architecture and technical strategy across both the DB2 and DW Organizations. This includes aligning IBM Software and Hardware Systems Group as well as IBM Business Consulting Services for BI. In this role, Bill owns the BI integration and technical directions for DB2 Warehouse, IBM Balanced Warehouse, as well as the BI vertical market technical solutions. Prior to joining IBM, Bill was an Architect on NCR.s Teradata Database System. Bill also has been an adjunct Professor teaching database engineering for over 15 years at such schools as Princeton University and University of Toronto. He received his Doctorates at Illinois Institute of Technology.